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Earth Science Week (ESW) reaches a core audience of educators and others who view the campaign as a “rock solid” source of information and resources. Participants overwhelmingly are Earth science teachers at the K-12 level. The campaign also engages geoscience professors, professionals, museum and science center representatives, home schoolers, parents, and students. These self-selected participants return year after year to order the ESW Kit, visit the ESW Official Website, and actively pursue many other opportunities made available through the program.

ESW Participation

Teachers, students, and other geoscience enthusiasts in all 50 states and in more than five countries took part in Earth Science Week 2010. Participation was strong, with 88 percent of participants surveyed saying they plan to increase or maintain level participation next year. A large majority of participants rated Earth Science Week 2010 as excellent or good.

Kit Distribution

AGI distributed more than 16,000 ESW Kits to teachers and geoscientists. In addition to the thousands distributed to educators nationwide by credible, highly regarded partners such as ExxonMobil and NASA, many AGI Member Societies and State Geological Surveys distributed kits. Clear majorities of Earth Science Week participants gave high marks to materials included in the kit.

Official Website

The ESW Official Website was viewed by over 60,000 visitors in 2010. Online materials and services were deemed useful by majorities of participants.

E-Newsletter

The monthly Earth Science Week Update e-newsletter reaches some 6,500 subscribers. The electronic newsletter was one of the program components rated most highly by participants.

Event Contests

Several hundred people nationwide entered Earth Science Week’s Visual Arts, Essay and Photography Contests in 2010. The contests encouraged participants to become involved in the celebration by exploring academic and artistic applications of Earth science.

Media Penetration

Each year, more and more people are introduced to Earth Science Week by reading or watching a news story in the media. In 2010, a documented 46 million people learned about the program through promotions, education, the Internet, and print and television media coverage. The Earth Science Week 2010 poster, including a geoscience learning activity, was inserted into several magazines, including NSTA Reports and the National Earth Science Teachers Association's, The Earth Scientist. In 2010, articles about Earth Science Week were published in Wired and The Boston Globe. NBC and CBS have also covered Earth Science Week recently.

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