Sponsorship Opportunities:
Unparalleled Access

Earth Science Week (ESW) reaches a core audience of educators and others who view the campaign as a “rock solid” source of information and resources. Participants overwhelmingly are Earth science teachers at the K-12 level. The campaign also engages geoscience professors, professionals, museum and science center representatives, home-schoolers, parents, and students. These self-selected participants return year after year to order the ESW Kit, visit the ESW Official Website, and actively pursue many other opportunities made available through the program.

ESW Participation

Teachers, students, and other geoscience enthusiasts in all 50 states and in more than five countries took part in Earth Science Week 2007. Participation was strong, with 74% of survey respondents saying they were "more active" or "about the same" in their participation relative to the previous year. A large majority of participants rated Earth Science Week 2007 as excellent or good.

Kit Distribution

AGI distributed more than 15,000 ESW Kits to teachers and geoscientists. In addition to the thousands distributed to educators nationwide by credible, highly regarded partners such as USGS and NASA, many AGI Member Societies and State Geological Surveys distributed kits. Clear majorities of Earth Science Week participants gave higher marks than ever to materials included in the kit.

Official Website

The ESW Official Website was viewed by more than 52,000 visitors over the entire year. Online materials and services were deemed useful by majorities of participants.

E-Newsletter

The monthly Earth Science Week Update e-newsletter reaches some 3,000 subscribers. The electronic newsletter was one of the program components rated most highly by participants.

Event Contests

More than 1,100 people nationwide entered Earth Science Week’s Visual Arts, Essay and Photography Contests in 2007. The contests encouraged participants to become involved in the celebration by exploring academic and artistic applications of Earth science.

Media Penetration

Each year, more and more people are introduced to Earth Science Week by reading or watching a news story in the media. In 2007, an estimated 5 million people learned about the program through promotions, education, the Internet, and print and television media coverage. The Earth Science Week 2007 poster, including a geoscience learning activity, was inserted into five magazines, including NSTA's The Science Teacher and Science Scope, the Geological Society of America’s GSA Today, the American Association of Petroleum Geologists’ AAPG Explorer, and AGI’s Geotimes.