Earth Science Week Update April 2007

American Geosciences Institute
Vol. 5, No. 1: April 2007

* Earth Science Week 2007 Takes Pulse of Earth Science
* Plan Activities Now for Earth Science Week 2007
* Take a Quick Survey, Help Secure Quality Resources
* Earth Science Week 2006 Set Records for Participation

Earth Science Week 2007
Takes Pulse of Earth Science

We’re pleased to announce the Earth Science Week 2007 theme: “The Pulse of Earth Science.” Being held October 14-20, Earth Science Week 2007 will promote public and professional awareness of the status of Earth science in education and society. This year marks the tenth annual Earth Science Week.

“After a decade of promoting awareness of the geosciences, now is the perfect time to ‘take the pulse’ of Earth science,” says Ann E. Benbow, Ph.D., AGI Director of Education and Outreach. “We’ll take stock of recent advances and declines in Earth science education nationwide and provide the tools for the professional geoscience community to participate in state-by-state data collection. We will also be highlighting several international research and outreach efforts, such as International Polar Year.”

To learn more, see the press release at or visit the Earth Science Week website at

Plan Activities Now for
Earth Science Week 2007

Earth Science Week won’t take place until October - but now is the time to start planning your own local activities. Don’t wait until the hectic first weeks of the next school year. Take this opportunity to make a wish list: How would you like your students celebrate Earth Science Week 2007?

You can promote this year’s theme – “The Pulse of Earth Science” - by taking stock of Earth science education in your school, district, and state. What do academic standards and curriculum requirements call on students to learn? What is taught? What is tested? Help promote science literacy. Record observations of cloud patterns. Dig up fossil evidence of past life. Take field trips to museums, science centers, and parks. Find out about current International Polar Year actives at and conduct activities featured on the Earth Science Week website at

Last year, a New York Boy Scout troop set up rocks and minerals displays in the local library and earned geology merit badges. Elementary school students in Midland, Texas, visited a local geophysicallab site. The Illinois State Geological Survey hosted a trip to the Cave-In-Rock State Park. For more ideas, read about successful past events at or see recommendations at

Take a Quick Survey, Help
Secure Quality Resources

What can we provide to help you do your job? What Earth Science Week materials do you find most useful? Take one minute to fill out the survey at and let us know specifically what you found useful in last year’s print and electronic resources. By taking the survey, you’ll enter to win a free Earth Science Week 2007 Toolkit.

AGI is currently planning the new Earth Science Week Toolkit. Does your organization have something to contribute? This year, we plan to distribute more than 15,000 Toolkits to K-12 science teachers, university geoscience departments, related corporations and other organizations across the country and around the world.

If your organization would like to contribute materials, please contact Geoff Camphire, AGI Earth Science Week Manager, at or 703-575-8815.

Earth Science Week 2006
Set Records for Participation

Teachers, students, and other geoscience enthusiasts in all 50 states and in more than five countries took part in Earth Science Week in 2006. Overall participation exceeded the prior high mark set previously, according to an independent evaluation. Further, 92 percent of survey respondents rated Earth Science Week as “excellent” or “good.”

AGI distributed more than 15,000 Earth Science Week Toolkits to teachers and geoscientists. Clear majorities of participants gave high marks to materials included in the Toolkit. The website was viewed by more than 15,400 visitors in October 2006 and by more than 64,000 visitors over the entire year. From October 2005 to October 2006, the number of visitors to the website at rose 22.5 percent.

Two features achieved surprising successes in 2006. The Earth Science Week Update newsletter, offered electronically for the first time last year, emerged as the online offering rated useful by the largest share of participants - 74 percent - in 2006. And a record-breaking 1,280 people nationwide entered Earth Science Week’s Visual Arts, Essay and Photography Contests in 2006 - up a striking 167 percent from 2005.

Each year, more and more people continue to be introduced to Earth Science Week. In 2006, print media coverage reached more than 876,600 readers. The Earth Science Week poster, including a geoscience learning activity, was inserted into six magazines for science teachers and geoscientists. In addition, hundreds of thousands of television viewers watched news coverage of Earth Science Week. To learn more, see Earth Science Week Highlights at

The American Geosciences Institute is a nonprofit federation of 44 geoscientific and professional associations that represents more than 120,000 geologists, geophysicists, and other earth scientists. Founded in 1948, AGI provides information services to geoscientists, serves as a voice of shared interests in the profession, plays a major role in strengthening geoscience education, and strives to increase public awareness of the vital role the geosciences play in society's use of resources and interaction with the environment.